Experiential art venues have become the new launchpads for brands, transforming product reveals into immersive cultural moments that capture attention, emotion, and shareable impact.

AïO co-founder Nina Albani has been selected by the Cannes Festival’s Marché du Film as part of an international network of creative leaders, recognising her work at the intersection of immersive storytelling, hospitality, and cultural innovation.

Luxury today is no longer about possession, but about captivating moments where art, technology, and storytelling converge to create emotion, memory, and meaning.